Bingo Piggy - Bombay Play

Art Direction and character design for Bingo Piggy, a hyper-casual mobile game developed at Bombay Play. As Art Director, I led a team of 4-5 artists while also handling the hands-on design work shown here.

The centrepiece of this project was Bingo Piggy — the game's mascot — designed from the ground up in 2D. The work covers the full character pipeline: initial sketches, colour explorations, costume variations, pose sheets, and marketing visuals. The goal was to create a character with enough charm and personality to carry the game's storytelling, making the Bingo experience feel fun and memorable beyond just the gameplay.

The splash screen background and supporting assets were also part of the scope, helping establish the overall visual tone of the game.