Art Direction and character design for Lucky Coin Leprechaun, a hyper-casual mobile game developed at Bombay Play. As Art Director, I led a team of 4-5 artists while also handling the hands-on design work shown here.
The centrepiece of this project was the Leprechaun mascot — designed from the ground up in 2D. The work covers the full character pipeline: initial sketches, face explorations, colour renders, pose variations, and marketing assets. Beyond the character, the scope also included in-game backgrounds, the app icon, and store marketing compositions.